We support the export of Welsh Lamb and Welsh Beef through up-to-date market research, publicity materials, funding and meeting with exporters. You can access a variety of relevant publications that help promote these unique products and their versatility to shoppers abroad through your dedicated Trade Portal.
The PGI designation is highly valued across Europe and has been significant in securing much increased business for everyone involved with Welsh Beef and Welsh Lamb, from farmers to processors, and traders to retailers. It makes a marked difference to those businesses that stock Welsh Beef and Welsh Lamb – selling a top end product can have a significant impact on the bottom-line.
Download our Export brochure and other publications that aim to further grow the foreign markets for Welsh Lamb and Welsh Beef, outlining the quality, unique flavour and versatility to potential importers. Foreign language versions are also available.
Login to the portal to access more Export brochures in other languages
A taste of Welsh Lamb and Beef.....
Working together with farmers, processors and retailers, HCC - Meat Promotion Wales has succeeded in developing and marketing Welsh Red Meat in markets at home and abroad. Wales is proud to be able to offer Welsh Lamb and Welsh Beef of the utmost quality. Watch our video for a flavour of what we offer.....