PGI Welsh Beef

In the challenging industry of beef production, there is one principle upon which the foundations of Welsh Beef are built – to deliver on what it promises. This simple ethic has led to being awarded the coveted PGI status by the EU, which has propelled Welsh Beef as a brand to the forefront of a dynamic industry.

Discover the benefits of stocking and working with PGI Welsh Beef.

Bred in heaven

The unique, ancient landscape of Wales is perfectly suited to sheep and beef farming. The lush, green habitat encompasses lowland pastures rolling down to the sea, and dramatic, mountainous uplands rich with hardy, fragrant heathers, all fed by myriad streams and rivers.

Why PGI?

Bred in heaven


Welsh Beef's unique heritage, character and reputation have been recognised by the European Commission with the coveted status of Protected Geographical Indication (PGI).

PGI Welsh Beef


Reliability is the keyword for exporters of Welsh Beef in terms of the logistical service they provide. Exporters of Welsh Beef have established a reputation throughout Europe and beyond for providing punctual deliveries and an excellent after sales service.

PGI Welsh Beef

Maintaining PGI Standards

Having an independent certification body for PGI Welsh Beef means you can fully trust the scheme and what it means and be confident in what you are selling to consumers.

PGI Welsh Beef

Proud to be a Welsh Beef farmer

Welsh farmers have known for generations that if you look after the environment, the environment will look after you. And that's the secret behind centuries of sustainable farming practices that have made Wales a producer of high quality beef.

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Promote PGI Welsh Beef with us

Whether you’re a retailer, butcher or teacher, work in food service, public sector or worldwide distribution, we have a large network of resources available to assist you in promoting PGI Welsh Beef.