In the challenging industry of lamb and beef production, there is one principle upon which the foundations of Welsh Lamb and Welsh Beef are built – to deliver on what it promises. This simple ethic has led to being awarded the coveted PGI status by the EU, which has propelled the Welsh Lamb and Welsh Beef brands to the forefront of a dynamic industry.
Discover how PGI status can help you and your customers.
Authenticity & traceability
PGI standard ensures we bring together quality, traditions and the environment of an area to produce a quality product to be sold to your customers.
Protect against imitation
To achieve and maintain PGI status, Welsh Lamb and Welsh Beef products must only be produced, processed or prepared to strict guidelines. This guarantees your customers protection against imitation throughout the EU, delivering only the highest quality meats.
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Livestock must be born and reared in Wales
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Meats are fully
traceable -
Processed and prepared in HCC approved abattoir
Create demand, increase sales
Research shows that consumers are actively seeking out the PGI mark in many countries when purchasing food. By displaying the PGI logo, you can distinguish your products from your competitors and increase your sales.