Call to ‘pimp up your steak’ at home for beef week

23 Apr 2020, 15:43

Call to ‘pimp up your steak’ at home for beef week

Welsh BBQ sensation Chris Roberts has kicked-off a challenge aimed at leading Welsh celebrities and the general public to ‘pimp-up’ their steak sandwich, as lockdown provides added time in the kitchen to clear out those store cupboards whilst supporting Welsh farmers during Great British Beef Week (23 – 30 April).

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New Magazine Launched to Help Butchers Inspire High-Street Shoppers

28 Jun 2019, 14:33

New Magazine Launched to Help Butchers Inspire High-Street Shoppers

With consumers turning back to independent butchers after previous years of decline in their numbers, Hybu Cig Cymru – Meat Promotion Wales (HCC) has launched a new free magazine to help inspire consumers to make the most of the high-quality meat available from their high-street butchers’ shop.

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Welsh Lamb Scores Top Traceability Marks in Scientific Study

07 Jun 2019, 10:17

Welsh Lamb Scores Top Traceability Marks in Scientific Study

As the first ever United Nations World Food Safety Day is marked on 7 June, Hybu Cig Cymru – Meat Promotion Wales (HCC) is celebrating the occasion by revealing the first set of results from its world-leading partnership with scientific traceability specialists Oritain. The results suggest that customers can have extremely high confidence in the integrity of PGI Welsh Lamb, with 100% of the samples taken being confirmed as originating from Welsh farms.

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