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As brand guardians for Welsh Lamb, Welsh Beef and pork from Wales, HCC are responsible for delivering consumer facing campaigns and promotional activities that raise awareness. If you share our passion for Welsh Lamb, Welsh Beef and pork from Wales, we can help you communicate the benefits to your customers and increase demand.

Retailers Manufacturers Butchers

Campaigning for quality

We can help you increase demand for Welsh Lamb, Welsh Beef and pork from Wales with creative campaigns. Our campaigns are targeted to your customers and help to keep promotions fresh and engaging. You can request and download all the latest campaign material and POS through your dedicated Trade Portal.

Campaigning for quality

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Butcher’s Club

HCC has also introduced initiatives such as the ‘Welsh Lamb and Welsh Beef Butchers’ Club’ which now has over 260 members across Great Britain who are approved stockists of PGI Welsh Lamb and Welsh Beef. HCC aims to help you sell more and increase consumer awareness of product through supplying free marketing tools and point of sale.

Join today

Butcher’s Club

We’re here to help

If you need assistance with stocking and promotion, or if you’re looking for up-to-date market data on Welsh Lamb, Welsh Beef or pork from Wales, speak to us today and find out how we can help you.

Call us on 01970 625050 or Log into your Trade Portal.

Find more in your Trade Portal