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Welcome to Hybu Cig Cymru 

Hybu Cig Cymru - Meat Promotion Wales (HCC) strives to improve quality, increase awareness and cost-effectiveness, strengthening business opportunities for PGI Welsh Lamb, PGI Welsh Beef and pork from Wales.

Here’s how we can help you

Whether you’re a retailer, butcher or teacher, work in food service, public sector or worldwide distribution, we have a large network of resources available to assist you in promoting PGI Welsh Lamb, PGI Welsh Beef and pork from Wales. Click below to discover how we can help.

FREE resources for Health Professionals

If you work in the Health profession, or give advise to clients about their diet and lifestyle, we’ve put together a resource centre full of free, fact-based tools and information on the relationship between red meat and health and nutrition.

Health Professional Resources

Health Resources Health Resources Health Resources

FREE resources for Education

Worksheets, recipes and interactive games exploring red meat, health and nutrition for all Key Stages.

Join the Butchers’ Club
for FREE POS

Boost your sales of PGI Welsh Lamb and PGI Welsh Beef with new and attractive POS. Joining the Butchers’ Club gives you access to all kinds of exclusive POS.
Visit the Butchers’ Club and join online today.

Coming soon...

Join the Butchers Club

News

Call to ‘pimp up your steak’ at home for beef week

Welsh BBQ sensation Chris Roberts has kicked-off a challenge aimed at leading Welsh celebrities and the general public to ‘pimp-up’ their steak sandwich, as lockdown provides added time in the kitchen to clear out those store cupboards whilst supporting Welsh farmers during Great British Beef Week (23 – 30 April).

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Call to ‘pimp up your steak’ at home for beef week

Popular Cook Elwen up for Top Industry Award

Elwen Roberts, popular cook and Consumer Executive for Hybu Cig Cymru - Meat Promotion Wales (HCC), has been nominated for a top award by the food industry.

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Popular Cook Elwen up for Top Industry Award

New Magazine Launched to Help Butchers Inspire High-Street Shoppers

With consumers turning back to independent butchers after previous years of decline in their numbers, Hybu Cig Cymru – Meat Promotion Wales (HCC) has launched a new free magazine to help inspire consumers to make the most of the high-quality meat available from their high-street butchers’ shop.

Read article...

New Magazine Launched to Help Butchers Inspire High-Street Shoppers

Why choose Welsh Lamb & Welsh Beef?

Our stamp, PGI, establishes a link between quality, traditions and environment of an area, assuring your customers that only lambs and cattle born and reared in Wales, and slaughtered in a HCC approved abattoir can be marketed as Welsh Lamb or Welsh Beef.

Why PGI?