We work closely with multiple retailers across the UK to help buy, stock and promote Welsh Lamb, Welsh Beef and pork from Wales. From detailed research on consumer habits to advice on labelling of products, sign in to your dedicated Trade Portal for expert advice, information and key account support.
Stocking up on success
Why choose Welsh? Alongside the PGI designation, HCC has worked hard to develop and grow the Welsh Lamb and Welsh Beef brands. These brands are held in high esteem by today’s consumers and deliver across key purchase drivers including taste, traditional/trusted farming practices & environmentally friendly practices.
We continually seek new retail opportunities for Welsh Lamb, Welsh Beef and pork from Wales, and carry out regular analysis of the latest retail data. We ensure the industry is kept informed of the latest market trends through our monthly market bulletins.
Beef and sheep Market Review for 2015
Higher UK Red Meat Production
Download the latest data
Personal Strategy Team
For retailers working with HCC, we will meet regularly to develop new strategies for promoting red meat products to your shoppers and increase visibility of the brands. You will be able to offer your customers exciting promotional activities such as on-pack promotions and competitions and receive engaging point of sale materials. For more information, sign into your Trade Portal below.