Join the Butchers' Club

The PGI Welsh Lamb and PGI Welsh Beef Butchers' Club was established to support butchers that sell PGI Welsh Lamb and PGI Welsh Beef. Free to join, and now with over 260 members across Great Britain there are many benefits to being a member. Members receive seasonal customer friendly point of sale materials to enhance their displays, benefit from complimentary national marketing campaigns, labeling advice and supporting PR activity.

Are you a butcher and want to sell more Welsh Lamb and Welsh Beef? No problem! You can join the HCC Butchers Club today by completing the online form. Click below to join.

Apply online

Promoting authenticity

The Butchers' Club is open to independent and retailers that are selling genuine PGI Welsh Lamb or PGI Welsh Beef sourced from suppliers who are independently certified. Only then can they legally use the coveted Protected Geographical Indication (PGI) logo and trademarks.

Promoting authenticity

Your role

HCC believes that high street butchers and independent retailers have a vital role to play to help inform and educate consumers about the qualities of Welsh Lamb and Welsh Beef. More than ever customers are looking for advice about the most suitable cuts to purchase and the best cooking method. Butchers are perfectly placed to provide assistance.

Join the Butchers' Club

Our support

The Butchers' Club aims to provide support to these independants and retailers by offering promotional materials. Members are included in HCC organised consumer competitions, listed on HCC’s consumer facing websites and receive invitations to exclusive networking and industry events.

Join the Butchers' Club

Seasonal point of sale

Members of the HCC Butchers' Club also receive seasonal point of sale kits including recipe booklets and meat cuts guides to give to their customers, plus promotional material including posters, stickers and other items.

According to members the POS provided increased sales by 27% on average. 

Join today!

Seasonal point of sale

Materials

Look at the great content you can download!

POS material

POS material

Factsheet

Factsheet

Cuts guide

Cuts guide

Log in to your trade portal

Exclusive benefits

Become a member

Are you a butcher and want to sell more Welsh Lamb and Welsh Beef? No problem! You can join the HCC Butchers Club today by completing the online form. Click below to join.

Apply online