HCC believes that independent High Street butchers have a vital role to play to help inform and educate customers about the qualities of Welsh Lamb, Welsh Beef and pork from Wales. We are here to support you with promotional resources and information accessed through your own Trade Portal.
Why sell Welsh Lamb & Welsh Beef?
HCC has established the Welsh Lamb & Welsh Beef Butchers’ Club to assist businesses in promoting and increasing sales of Welsh Lamb & Welsh Beef. Members gain exclusive access to free, seasonal point of sale materials, labelling advice and feature on the www.eatwelshlamb.co.uk & www.eatwelshbeef.co.uk websites.
Request your Point of Sale
You can now order Point of Sale for your store including large format posters, signage and meat stabbers to support the marketing campaigns for PGI Welsh Lamb and PGI Welsh Beef.
Simply log into the Trade Portal and add the Point of Sale to your cart and we will send it our to your store.
Verified stockists of Welsh Lamb and Welsh Beef can access a range of resources.
POS, Leaflets, Recipe Cards
Log into your Trade Portal
HCC has also introduced initiatives such as the ‘Welsh Lamb and Welsh Beef Butchers’ Club’ which now has over 260 members across Great Britain who are approved stockists of PGI Welsh Lamb and Welsh Beef. HCC aims to help you sell more product and increase consumer awareness of product through supplying free marketing tools and point of sale.
Sell pork born and reared in Wales? Visit the porc.wales website. A new site designed to bring together our specialist farmers, artisan producers, master butchers, culinary experts and the food service industry.