Welsh Lamb Club
There’s no doubt that consumers are increasingly knowledgeable about food and more sophisticated in their tastes, which is why PGI Welsh Lamb features so prominently in a growing number of leading restaurants. Launched by the Prince of Wales, The Welsh Lamb Club has attracted interest from some of the finest chefs and restaurants in the country.
Committed to excellence
Quality, taste and provenance are important considerations for consumers. Welsh Lamb fits the bill perfectly. HCC work closely with chefs to ensure this fine ingredient is available at the UK’s best restaurants, and members of the Welsh Lamb Club are leading the way.
As customers look to assurance on menus, we see the opportunity to promote the unique story of PGI Welsh Lamb as extending from hospitality to the high street. Our members are committed to sourcing and serving PGI Welsh Lamb and submit to strict auditing of their menus.
Welsh Lamb Club chefs enjoy access to exclusive benefits including profile-raising activity, publicity in consumer and trade press, selection for cooking demonstrations at national events and can take advantage of exclusive sponsorship opportunities.
Join the elite
Our recent members include an “elite” list of chefs, including Michelin starred Alyn Williams of The Westbury Hotel, London, Richard Davies of Epicure Experience, Celtic Manor, Newport; David Kelman of Ellenborough Park, Cheltenham; and Michelin – starred Chris Harrod, of The Crown at Whitebrook, Monmouthshire. With a constellation of Michelin stars between them they are all dedicated to serving only the very best lamb available.
Personal contacts and network
PR in consumer and trade press
Invitations to national cooking events
Exclusive sponsorship opportunities
Apply for membership
As a chef, if you are committed to sourcing PGI Welsh Lamb and would like to work with HCC to promote this unique product, click below to apply for membership.