About PGI

Welsh Lamb and Welsh Beef's unique heritage, character and reputation have been recognised by the European Commission with the coveted status of Protected Geographical Indication (PGI).

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About HCC

What can we do for you?

Hybu Cig Cymru - Meat Promotion Wales (HCC) is the industry-led organisation responsible for the development, promotion and marketing of Welsh red meat.

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UK Food Service


The foodservice sector - also known as the hotel, restaurant and catering sector (HORECA) - is an important market for Welsh red meat...

UK Food Service
Lamb joint

Home Market 

The UK market accounts for approximately 65 per cent of all Welsh Lamb sales and 85 per cent of Welsh Beef sales. It is therefore the dominant sector and HCC works closely with multiple retailers in the UK and Independents. We can provide key account support as well as detailed research on consumer habits and advice on appropriate labeling of products.

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Export map


Reliability is the keyword for exporters of Welsh Lamb in terms of the logistical service they provide. Exporters of Welsh Lamb have established a reputation throughout Europe and beyond for providing punctual deliveries and an excellent after sales service.

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Lamb cuts

Cuts guide

Our processors employ the very latest in slaughtering and cutting techniques and have developed a range of first quality fresh lamb carcasses and cuts for major retail and foodservice customers throughout Europe and beyond...

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Contact us map

Contact Us

Hybu Cig Cymru
Meat Promotion Wales
Ty Rheidol, Parc Merlin,
SY23 3FF

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