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Welcome to Hybu Cig Cymru 

Hybu Cig Cymru - Meat Promotion Wales (HCC) strives to improve quality, increase awareness and cost-effectiveness, strengthening business opportunities for PGI Welsh Lamb, PGI Welsh Beef and pork from Wales.

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Here’s how we can help you

Whether you’re a retailer, butcher or teacher, work in food service, public sector or worldwide distribution, we have a large network of resources available to assist you in promoting PGI Welsh Lamb, PGI Welsh Beef and pork from Wales. Click below to discover how we can help.

News

New Food Qualification To Inspire Welsh Students

Young fans of ‘The Great British Bake Off’ and other popular shows such as ‘Great British Menu’ will have a new qualification to aim for this year, with the introduction of the new GCSE in Food and Nutrition.

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New Food Qualification To Inspire Welsh Students

Chef Luke Thomas serves PGI Welsh Lamb to Celebrities and VIPs backstage at V Festival 2016

Young Welsh celebrity chef, Luke Thomas served PGI Welsh Lamb to celebrities and VIPs backstage in the artist village at this year’s V Festival in Chelmsford, Essex.

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Chef Luke Thomas serves PGI Welsh Lamb to Celebrities and VIPs backstage at V Festival 2016

Butchers boast Welsh Lamb and Beef with new Marketing Materials

Brand new displays of seasonal merchandising can now be seen in butcher’s shops across the country, courtesy of red meat promotion agency, Hybu Cig Cymru – Meat Promotion Wales (HCC).

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Butchers boast Welsh Lamb and Beef with new Marketing Materials

Why choose Welsh Lamb & Welsh Beef?

Our stamp, PGI, establishes a link between quality, traditions and environment of an area, assuring your customers that only lambs and cattle born and reared in Wales, and slaughtered in a HCC approved abattoir can be marketed as Welsh Lamb or Welsh Beef.