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Welcome to Hybu Cig Cymru 

Hybu Cig Cymru - Meat Promotion Wales (HCC) strives to improve quality, increase awareness and cost-effectiveness, strengthening business opportunities for PGI Welsh Lamb, PGI Welsh Beef and pork from Wales.

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Here’s how we can help you

Whether you’re a retailer, butcher or teacher, work in food service, public sector or worldwide distribution, we have a large network of resources available to assist you in promoting PGI Welsh Lamb, PGI Welsh Beef and pork from Wales. Click below to discover how we can help.

News

Cabinet Secretary joins HCC to help spread knowledge of food origins

Following new research which revealed that many children believe that fish fingers are made of chicken, Hybu Cig Cymru – Meat Promotion Wales (HCC) has been doing its bit to promote knowledge of food origins in Welsh schools.

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Cabinet Secretary joins HCC to help spread knowledge of food origins

Welsh Lamb in the wild for an ‘Epic Retreat’

As Channel 4 presenters Dick Strawbridge and Will Hardie get set to announce the winner of a competition for designers of portable pop-up hotels in the wild on Sunday, the first guests at the exclusive Epic Retreats site have indulged on a feast of roast Welsh Lamb.

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Welsh Lamb in the wild for an ‘Epic Retreat’

HCC launches butchery battle during National Butchers’ Week

The search for the 2017 Welsh Butcher of the Year has commenced as red meat agency, Hybu Cig Cymru – Meat Promotion Wales (HCC) launches its competition to find the country’s champion butcher!

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HCC launches butchery battle during National Butchers’ Week

Why choose Welsh Lamb & Welsh Beef?

Our stamp, PGI, establishes a link between quality, traditions and environment of an area, assuring your customers that only lambs and cattle born and reared in Wales, and slaughtered in a HCC approved abattoir can be marketed as Welsh Lamb or Welsh Beef.