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Welcome to Hybu Cig Cymru 

Hybu Cig Cymru - Meat Promotion Wales (HCC) strives to improve quality, increase awareness and cost-effectiveness, strengthening business opportunities for PGI Welsh Lamb, PGI Welsh Beef and pork from Wales.

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Here’s how we can help you

Whether you’re a retailer, butcher or teacher, work in food service, public sector or worldwide distribution, we have a large network of resources available to assist you in promoting PGI Welsh Lamb, PGI Welsh Beef and pork from Wales. Click below to discover how we can help.

News

Welsh consumers given taste of new UK-wide meat and health campaign

Visitors to the recent Royal Welsh Show were given a sneak preview of a new campaign, organised by Hybu Cig Cymru – Meat Promotion Wales (HCC) and English and Scottish partners to raise awareness of the positive health benefits of red meat.

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Welsh consumers given taste of new UK-wide meat and health campaign

World First for Welsh Lamb through ‘origin fingerprint’ technology

Thanks to advanced technology, millions of consumers can rest assured that if it’s Welsh Lamb they want, it’s Welsh Lamb they’ll get.

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World First for Welsh Lamb through ‘origin fingerprint’ technology

HCC furthers food and farming knowledge at Open Farm Sunday

Hybu Cig Cymru – Meat Promotion Wales (HCC) has been promoting public awareness of food provenance and healthy living with its recent involvement with the national initiative, Open Farm Sunday.

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HCC furthers food and farming knowledge at Open Farm Sunday

Why choose Welsh Lamb & Welsh Beef?

Our stamp, PGI, establishes a link between quality, traditions and environment of an area, assuring your customers that only lambs and cattle born and reared in Wales, and slaughtered in a HCC approved abattoir can be marketed as Welsh Lamb or Welsh Beef.